Vivid: Passionate about communications

Case study

Flying The Flag: North Devon District Council
Following an independent review, North Devon District Council was looking to develop a new brand that was clear, recognisable and trusted. It turned to Vivid to provide communications and brand consultancy support, resulting in the introduction of a strong confident brand that reflects the Council's excellent service delivery and which is easy to recognise.
Tackling the UK Market: Kimberly-Clark Healthcare
When Kimberly-Clark Healthcare was looking to bring a new infection control product onto the UK market, they found themselves held back by a lack of clinical evidence. They turned to Vivid and its intimate knowledge of the medical market to help launch their product. The Vivid team responded by creating a highly effective integrated campaign which exceeded targets and earned the consultancy a Silver Award at the 2009 CIPR PRide awards.
Helping Farmers Grow: Gloucestershire Farm Shops
Gloucestershire Farm Shops (otherwise known as 'The Big G'), is a collective of farm shops based in our home county. It formed to promote the benefits of buying locally sourced and seasonal produce with the aim of raising the profile of each member farm shop. The group came to Vivid looking for some fresh branding ideas that have really help them grow.
Over the Rainbow: Tewkesbury Back in Business
In 2007 a devastating series of floods destroyed much of Vivid's home town of Tewkesbury. A year later, the consultancy stepped in to help organise a huge community event that showed the world that Tewkesbury was ‘back in business'.
Focus on Facebook: Cheltenham Racecourse
Cheltenham Racecourse approached Vivid at the beginning of the 2009/10 jump season to discuss improving its Facebook activity. Vivid leapt at the challenge, implementing a comprehensive engagement strategy with the aim of spreading the excitement of race day with a new generation of fans. The result was an active and engaged community of more than 10,000 fans - more than any other racecourse in the UK.
Let's Keep it Local: Exeter City Council
This campaign aimed to engage people in the debate for the future of local government in Exeter and encourage them to make a positive choice for change by expressing a preference for an Exeter unitary council. It aimed to highlight the Council’s place at the heart of Exeter’s recent commercial success and quality of life.
The campaign exceeded its objectives and Vivid was awarded Silver in the Public Sector category at the 2009 CIPR PRide Awards for this work.
A Perfect Combination: Devon & Somerset Fire & Rescue
When the previously separate Devon and Somerset Fire & Rescue Services merged in 2007, it created the largest fire & rescue service in the South West and the largest non-metropolitan fire & rescue service in the UK. As the first combined service, it faced issues around ‘combination' and the communications challenges it presented. Vivid was on hand to help them deal with these challenges, working hard to raise the profile of the service across the two counties.