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Nowadays an online presence is worth diddly squat without good content. Digitally-enabled 24/7 and time-poor, very few will read your blog, share your Linked up dates, RT those tweets or like your Facebook posts without content that entertains, intrigues, makes them laugh or provokes them to shout in anger at their screen.

And Google certainly won’t push you to the top of their search engines without a regular selection of regularly updated content. So what makes good content? I can feel a blog post coming on….

Providing direction when the road isn’t even built yet

As a business leader in times of uncertainty or anxiety, whatever the cause, it’s really important that communication is aRead more ...

Go video!

Video is loved by many people when it comes to learning about things. Products and services are brought to lifeRead more ...

No wobble in Jell-O’s content marketing

I love looking back over time to see how brands develop from very unlikely beginnings and use the marketing of contentRead more ...

Visit Tewkesbury website goes live

Getting a website live is labour of love; combining crisp content with stunning images and a heck of a lotRead more ...

Taking the drama out of a crisis

Last night I was a speaker at an event organised by the Chartered Institute of Public Relations (CIPR) focusing onRead more ...

Long live the press release! Well kind of…

The art of drafting a press release has long been a pre-requisite in any PR professional’s skill set. Being ableRead more ...

Photo trickery

The strength of a good photograph in content terms is measured in how many words it needs to explain the image.Read more ...

There’s nothing sleepy about this infographic

Some of the best and most engaging content being generated at the moment is through an infographic. With the useRead more ...

Content to make you smile 🙂

  Compelling content can invoke a variety of emotions but one of the most effective is to make you smile.Read more ...