Case studies

Focus on Facebook: Cheltenham Racecourse

Cheltenham Racecourse approached Vivid at the beginning of the 2009/10 jump season to discuss improving its Facebook activity. Vivid leapt at the challenge, implementing a comprehensive engagement strategy with the aim of spreading the excitement of race day with a new generation of fans. The result was an active and engaged community which now has more than 25,000 fans - more than any other racecourse in the UK.

Helping Farmers Grow: Gloucestershire Farm Shops

Gloucestershire Farm Shops (otherwise known as 'The Big G'), is a collective of farm shops based in our home county. It formed to promote the benefits of buying locally sourced and seasonal produce with the aim of raising the profile of each member farm shop. The group came to Vivid looking for some fresh branding ideas that have really help them grow.

Tackling the UK Market: Kimberly-Clark Healthcare

When Kimberly-Clark Healthcare was looking to bring a new infection control product onto the UK market, they found themselves held back by a lack of clinical evidence. They turned to Vivid and its intimate knowledge of the medical market to help launch their product. The Vivid team responded by creating a highly effective integrated campaign which exceeded targets and earned the consultancy a Silver Award at the 2009 CIPR PRide awards.

Over the Rainbow: Tewkesbury Back in Business

In 2007 a devastating series of floods destroyed much of Vivid's home town of Tewkesbury. A year later, the consultancy stepped in to help organise a huge community event that showed the world that Tewkesbury was ‘back in business'.

Flying The Flag: North Devon District Council

Following an independent review, North Devon District Council was looking to develop a new brand that was clear, recognisable and trusted. It turned to Vivid to provide communications and brand consultancy support, resulting in the introduction of a strong confident brand that reflects the Council's excellent service delivery and which is easy to recognise.

A Perfect Combination: Devon & Somerset Fire & Rescue

When the previously separate Devon and Somerset Fire & Rescue Services merged in 2007, it created the largest fire & rescue service in the South West and the largest non-metropolitan fire & rescue service in the UK. As the first combined service, it faced issues around ‘combination' and the communications challenges it presented. Vivid was on hand to help them deal with these challenges, working hard to raise the profile of the service across the two counties.

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