Focus on Facebook: Cheltenham Racecourse
Cheltenham Racecourse approached Vivid at the beginning of the 2009/10 jump season to discuss improving its Facebook activity. Vivid leapt at the challenge, implementing a comprehensive engagement strategy with the aim of spreading the excitement of race day with a new generation of fans. The result was an active and engaged community which now has more than 25,000 fans - more than any other racecourse in the UK.