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No wobble in Jell-O’s content marketing

February 2, 2016

I love looking back over time to see how brands develop from very unlikely beginnings and use the marketing of content to get there.

We often look now at content marketing in a digital age and some would have you believe it didn’t exist before the emergence of social media but the principles go back decades. It’s just the delivery that has changed.

Linked In has explored this with the story of Jell-O.

Not for the faint-hearted, but the brand transformed a packet of boiled cow hooves, sugar, and flavouring into a popular, US family dessert for more than a century.

Linked In say the takeaways from this example in how to use content marketing are:

  • Educate your audience
  • Explore new channels…constantly
  • Partner with influencers

See the whole case study here http://bit.ly/1SVuJLu

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About

Caroline Rawlinson is passionate about the power of PR and its ability to impact the business bottom line. In recognition of her services to the sector, she is now a Fellow of the Chartered Institute of Public Relations (CIPR). Her business, The Vivid PR Consultancy, is an award-winning agency offering marketing communications, design and digital services.