What we do
Communication. It's at the root of everything we do. It's our bread and butter, what makes us tick and what gets us out of bed in the morning. We're a multi-disciplinary consultancy, but communicationis the one word that sums up our work perfectly.
Whatever you need, our advice will always be tailored, appropriate and focused on getting results. Drawing on our specialist skills and experience, we will examine the options and opportunities available to you to directly benefit your bottom line.
Perhaps you're in need of some strategic board-level advice on managing your internal communications or communicating in a crisis. Maybe you could reap tangible benefits from traditional PR support that helps position your organisation as market leaders. Or perhaps we can dream up a creative social media campaign to engage your target audience and drive traffic to your website.
Our award-winning strategies span the complete communications mix. There's no doubt that we're good at talking, but we're good at listening too. We'll work with you to find out exactly where you want your organisation to be and then we'll take you there. Find out how
Our services are tailored to meet the specific needs of your organisation. To learn more about some of the services we offer please click the headings below:
• Brand management
It's been said that a brand is what people say about you when you're not in the room. We can help you to figure out how people see your brand and implement strategies that alter their perceptions for the better. Our team understands the importance of both online and offline reputation management and can help to position you as brand leader in your sector.
• Campaign planning
From high impact one-off campaigns to longer term projects we can formulate a strategy that is appropriate, results-focused and impeccably executed. Using our media contacts and in-depth knowledge of a wide range of sectors, we deliver creative campaigns at a consistently high level. We are experts at designing issues-based campaigns designed to give your brand leadership status.
• Change management
It is often said that the only consistency in life is change. In business, and in the public sector, this can mean a huge number of things, from mergers and takeovers to changes in management or cuts to your budget. We're on hand to help when change happens, making sure that the right information gets to the right people and that messages are consistent. We're experienced at handling complex and sensitive situations, combining a tactful approach with the ability to take decisive action where necessary.
• Communications audits
Could your communication strategy use a look from a fresh pair of eyes? As seasoned professional communicators we have a talent for identifying any issues with your current communications plan. Let us examine your existing practices and we will make smart, practical and effective solutions for change which put value for money at their heart. We will be able to suggest a range of options to suit both your ambitions and your budget and provide you with a roadmap for implementation that will directly benefit your business.
• Communications consultancy
Board-level strategic thinking is essential for delivering a watertight communications strategy. Yet shockingly only a tiny portion of organisations employ a communications executive at this level. Sustained support from our fantastic consultancy team means you can relax, knowing you will be getting sound advice from top-level communicators. Our experience comes from working with a range of organisations in both the public and private sectors, nationally and internationally. This has helped us hone our skills to enable us to provide you with honest, relevant and useful information regardless of your sector.
• Communications training
It's impossible to underestimate the importance of being an effective communicator when your organisation's reputation is at stake. We deliver bespoke training for groups and individuals across all areas of communication including internal communications, crisis communications and social media. If you are a communications professional looking to develop your skills and advance your career we can work with you to identify key areas for improvement, giving you the tools your need to succeed in your industry.
• Communicating in a crisis
When the unthinkable happens, it can be all too easy for panic to set in. Having a crisis communications plan in place will give you peace of mind and will ultimately provide the keys to protecting your reputation. Not only can we design and implement a crisis communications plan that prepares you for every eventuality, we can also be on standby for your organisation, ready to spring into action should a crisis occur. Then you can experience the full force of our media handling skills, developed from working in a variety of high-pressure situations under intense international media scrutiny.
• Corporate social responsibility (CSR)
Now more than ever before, CSR plays a key part in the development of companies of all sizes. We can help you design and implement a programme made up of attainable targets that will have a real impact on the world around you. At Vivid we're proud to take our own corporate social responsibilities seriously. From making sure our team have the opportunity to participate in training and professional development to making sure we're as green as possible, it's a core part of what defines our corporate character.
• Event management
At Vivid we've had the opportunity to work on some fantastic events, from product launch parties to charity galas. We understand that any event can be a fantastic public relations opportunity - or a public relations disaster when things go wrong. Banish the stress from organising your event by bringing Vivid on board. We can use our influence to encourage the right guests to attend, and help you to generate positive press using our extensive media contacts. From concept to delivery, we understand the importance of making your event go with a bang that everyone gets to hear.
• Internal communications
Effective external communication really relies on effective internal communications. If everyone within your organisation is clear about your aims and ideas they are far more likely to act in a way that truly represents your brand. Making sure everyone has relevant information as part of a two-way process will not only enable them to act more effectively, it also ensures everyone feels included and valued. Our clients include large public sector organisations with multiple departments and businesses with a range of international aspects. They rely on us because they know we have the skills to get complex messages to large numbers of people clearly, quickly and concisely.
• Media relations
Many of our team have spent part of their careers working as journalists. Not only has this given us some fantastic contacts in the local, regional, national and sector press, it has also given us an inherent understanding of what stories the media want. We've watched the recent developments in the media industry with interest and understand that the demand for content is now greater than ever. Consequently we have been able to tailor our strategies to secure great coverage for our clients across a range of channels.
• Promotional materials
Eye-catching promotional materials are vital for getting the message across to your customers and can be great for communicating the personality of your organisation. We can help you decide what promotional materials are right for you - this could include leaflets, banners, websites, social media profiles or exhibition displays. With trained copywriters on our team we're adept at crafting compelling and vibrant copy that complements the visual elements provided by our carefully chosen design partners.
• Public relations
We're committed to staying up-to-date with developments in the PR industry so our clients can benefit from the freshest thinking and newest ideas. We understand that public relations means more than getting you into the newspapers (although that's certainly something we can do). We take a holistic approach to PR and look at every possible option for getting your messages heard by the rest of the world. Our relationships with the two key professional bodies in the industry, the CIPR and the PRCA, mean that you can feel confident our work is always being delivered to the highest standard.
• Social media
It seems natural to us that social media should come under the communications umbrella. After all, it's about having conversations with people and listening to what they have to say. Our social media services are comprehensive, from account management and blogger engagement to strategy consultation, training and monitoring services, and our solutions will always reflect your overall communications strategy.
• Partner services
We work with carefully chosen expert partners to deliver additional complementary services such as advertising, design & print, direct marketing, market research, media training, tele-marketing and web optimisation. We promise we will always be upfront about any additional costs incurred as part of our commitment to transparency.
Mosaique: Design Associates
"Vivid are a great bunch to work with and I have no hesitation in recommending their services regardless of the outcome of your future decision making process. Owners Caroline and Hilary are hands on and very passionate about PR."
Paul Carter, Managing Director, Mosaique