A picture paints a thousand words

As lovers of words, they are our default content. But content needs to be far more than a few carefully, crafted sentences.

Ideally good content would appeal to all five senses but with smell, taste and touch a little difficult to access remotely we need to maximise the appeal to the others through emotional engagement with sight and sound.

That’s why design, colour, music and voice have key roles to play in generating content. Plus the clever use of photographs and video can actually appeal to all five senses. If the images in front of you deliver the right prompts, you can feel that luxurious silk cushion, you can smell that freshly baked bread and you can taste that velvety ice cream. Your eyes and ears are delivering the sensation for all five senses.


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Caroline Rawlinson is passionate about the power of PR and its ability to impact the business bottom line. In recognition of her services to the sector, she is now a Fellow of the Chartered Institute of Public Relations (CIPR). Her business, The Vivid PR Consultancy, is an award-winning agency offering marketing communications, design and digital services.