Photo trickery

October 23, 2015

The strength of a good photograph in content terms is measured in how many words it needs to explain the image.

So, the fewer the better.

The ability to capture a story in an image is a skill that most of us with smartphones think we have but, in reality, it’s the preserve of the professionals.

Striking images from the photographers I work with will be a regular feature on my blog so that I can illustrate how content can be captured through the camera lens. The image here was taken by Jack Boskett and his brief was to capture the golden age of steam. By waiting until nightfall he was able to make sure that your eye is immediately drawn to the steam and he beautifully captures the atmosphere of train travel at its height of desirability.

For more from Jack visit www.jackboskett.co.uk


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Caroline Rawlinson is passionate about the power of PR and its ability to impact the business bottom line. In recognition of her services to the sector, she is now a Fellow of the Chartered Institute of Public Relations (CIPR). Her business, The Vivid PR Consultancy, is an award-winning agency offering marketing communications, design and digital services.