Cheltenham Racecourse

For the next Gold Cup, racegoers at Cheltenham will be enjoying the superb facilities in a new £45 million grandstand. And we were there at from the very beginning!

Project Details

  • Service: Community & Stakeholder Relations
  • Industry Sector: Sports & Event Venue
  • Activities: Media relations, exhibition management & public affairs

Our work with Cheltenham Raceourse focused on helping the team secure planning permission for the stunning four storey structure. As well as preparing information to ensure the plans were supported in newspapers and on radio and TV, we created an exhibition at the heart of the community in the Regent Arcade in Cheltenham town centre to showcase the new facilities.

With the racecourse sat in glorious green belt countryside, and on the edge of a conservation area, we could not take anything for granted and the support of local people was vital.

We worked with the talented team at Mosaique to ensure the exhibition design was as striking as the plans we were presenting.

The ultimate result was success with planning permission granted by Cheltenham Borough Council and building due to complete by March 2016.