When it comes to defining content, it’s really quite simple.
Content = intellectually interesting material.
Turn to the thesaurus and you can also refer to it as matter, substance, material, stuff, stock, gist, essence, substance, idea, kernel, point, meaning, subject, theme, focus or issue. It’s the information that makes you act, yearn to find out more or provokes an emotion – be that pleasure or pain.
But one person’s intellectually interesting is another’s agonisingly boring. So your key focus for content is context; know your audience and focus on their trigger points.
Know what else you are up against when fighting for their attention and distil it to no more than a few words to act as a constant reminder.
All of a sudden that elusive search for relevant content can become that little bit easier….
For example if you’re selling coals to Newcastle your trigger words could be fuel, warmth, fire, energy and power.
Look for ideas and information around those words all the time and you’ll be generating relevant content in next to no time.